Lick-flip, lick-flip...gone are the days when one scrambled through the Yellow Pages (I hear that won’t be for too long) to look for a business, tradesman or even a local florist. Nearly everyone today has a smartphone buzzing away in his or her pockets. These mobile devices are little marvels of technology when compared to the phone and bricks we've all seen. The evolution of the smartphone coupled [Read more]
New market research from Smiths Point Analytics projects that the global market for action oriented proximity based marketing services – i.e. NFC/QR-enabled ads – is expected to reach $2.3 billion by 2016.
By SPA’s definition, action oriented proximity based marketing services enable brands to interact with consumers based on their proximity to a particular physical location or object. Action [Read more]
Wanda Business Cards
32degrees business card
Planet10tech business card with QR Code
Philippe Creux Business Card
Reshaw Personal QR Card
Reblis Business Card
Square Letterpress Card
Letterpress Business [Read more]
A couple of days ago I came across a QR code on a Coffee News at my local takeaways. Reaching for my phone to scan the code on it; I was trying to guess, if it lead to a mobile site or a (call to action) contact card. Instead, I was pleasantly surprised to see the Ronald McDonald House adopt QR code technology in its truest sense; Quick Response. It simply allowed people to quickly respond [Read more]
As featured on Idealog.co.nz on 26th March, 2012
QReative's Saif Parkar reckons customer engagement via mobile will be the next big thing.
My first job was … designing and developing websites and intranet sites.
My first startup was ... an online party hire service; it basically formed an online network for DJs, musicians, artists and equipment in the UAE leveraging the principle of crowdsourcing [Read more]
Packaging for Taco Bell's most innovative product in the chain's history will feature a QR code and augmented reality in one of the company's largest marketing pushes.
The much-hyped launch of Taco Bell's latest new product, a taco shell made from Nacho Cheese Doritos, includes a helping of mobile marketing in the form of QR codes and augmented reality.
The holders for the new snack, called Doritos [Read more]
Have you ever walked into a second-hand store, picked up an item, and wondered where it's been before and if there's an interesting story behind it? Britain-based charity Oxfam is using technology to tell the story of the second-hand items sold in some of its stores.Using QR codes, Oxfam is creating a link between a product's previous owner and its retail shoppers in an attempt to make the shopping [Read more]
With smartphones making up more than half of all cell phone purchases these days, local marketing guru John DiPietro is urging Holden Chamber of Commerce member to add QR codes to their print material. Mr. DiPietro was the latest in a series of breakfast speakers sponsored by the Chamber to train members in how to grow their businesses. QR codes, or Quick Response codes, allow a smartphone user to [Read more]
QRHQ.co Press release Feb 2012 Go on! have a read of our latest Press Release.
Spektacle Magazine has announced the release of a new book entitled “Broadcasting on Paper” which is designed to help print media such as newspapers and magazines to provide their readers with exciting new features based on QR Codes.
The book shows a number of ways in which a QR code campaign can be created, using step-by-step instructions, which include everything from selecting the best form [Read more]